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Catalxst

Every platform grades its own homework. Catalxst checks the math.

One incrementality-adjusted view across channels. No clean room, no new pixel.

Book a walkthroughSee how it works

Platform numbers don’t reconcile.

Four glass rulers of different heights.

Lookback windows

3 days – 25 months

The problem

Four platforms. Four definitions of a sale.

Added together, platform ROAS means nothing.

A glass sphere two-fifths full of teal liquid.

Incremental, one retargeting geo test

40%

The truth

Only some conversions were caused by the ad.

Catalxst discounts every channel to what it actually caused.

Three glass rods meeting at a single teal point.

Teams using all three · IAB 2026

39%

The method

Triangulation, without the six-figure setup.

Attribution, experiments and modeling, from accounts you already have.

Four platforms in. One number out.

  • Meta

    7-day click, 1-day view

    1,240

  • Google Search

    Data-driven, 30-day click

    1,910

  • TikTok

    7-day click, 1-day view

    540

  • Amazon

    ML-adjusted last-touch, 14-day

    1,480

Catalxst

Normalize · Discount · Log

Incremental conversions

3,000

Meta
812
Google Search
1,012
TikTok
447
Amazon
729
What each platform reports on its own terms becomes one comparable number. Illustrative data.

How it works

  • Connect. Read-only. No pixel, no tags.

  • Normalize. One window, one model. History restated.

  • Discount. A sourced factor per channel. Yours to override.

Drag the factor.

Meta · last 30 daysIllustrative · try it

Where every client starts.

Reported conversions1,240
Normalized to 7-day click1,068
Incremental812
Reported ROAS
4.10
iROAS
2.68

No unexplained ROAS.

  1. Reported

    1,240

    Meta · 7-day click, 1-day view

  2. Normalized

    1,068

    Client window: 7-day click

  3. Incremental

    812

    Factor 0.76 · Published benchmark

Methodology note, Mar 2026: Meta redefined click-through. History before that date is restated on the new definition.

One set of numbers. Three readers.

An analyst at a desk reviewing figures on a large monitor.

Daily

Agency operators

Every client, one console.

Meta changed its model overnight. Three clients restated.

A marketing lead walking a colleague through a printed report.

Weekly

Marketing leads

One number for the budget meeting.

Every figure expands to its source.

Hands holding a phone showing a simple report.

Monthly

Client execs

The report, readable on a phone.

Shared straight from the mobile app.

Many signals in. One out.

See your own numbers reconciled.

Book a walkthrough